YEYÉ is a Latin fusion cloud kitchen concept by Chef Gerardo Viejo based in Providence, RI.
Its mission is to elevate the takeout experience so the brand needed to feel approachable yet more high-end than a typical takeout restaurant. This is where the concept of “yeyé” which means “fancy” in Panamanian slang came to life. To help illustrate the concept and showcase that this is a seafood-inspired restaurant, the fancy flying fish was born.
I created their brand identity from scratch including their logo, website design, and marketing material templates for social channels.
